One of my favorite novels of the year was ‘Lillian Boxfish Takes A Walk’ by Kathleen Rooney. The title character was “inspired by the life and work of the poet and ad woman Margaret Fishback, herself the real highest paid female advertising copywriter in the world during the 1930s, thanks to her brilliant work for R.H. Macy’s.”
Macy’s holiday windows have become one of the traditions of Christmas in New York. The Friday Poem this week is ‘A Copywriter’s Christmas’ by Margaret Fishback. The photo above captures the 1933 window display, ‘Around the World At Christmas Time’. The country was in the middle of the Great Depression and FDR was in his first year as president.
A Copywriter’s Christmas
The Twenty-fifth is imminent
And every known expedient
Designed for making Christmas pay
Is getting swiftly under way.
Observe the people swarming to
And fro, somnambulating through
The stores in search of ties and shirts
And gloves to give until it hurts.
They’re eyeing gifts in Saks’ and Hearn’s
And Macy’s, not to mention Stern’s,
While earnest copywriters are
Hitching their copy to the star
Of Bethlehem quite shamelessly,
For they are duty bound to see
That Peace On Earth Good Will To Men
Gets adequate results again.
Margaret Fishback ‘Out of My Head’ 1933
There was another Margaret at Macy’s in 1933, my great-aunt, Margaret Murray. Her 50 years of service is recognized on a plaque inside the 34th St. Memorial Entrance.
Photo credit: Macy’s Christmas display, ‘Around the World at Christmas Time’ 1933 Image courtesy of Landy R. Hales papers, Archives Center, National Museum of American History, Smithsonian Institution