When we talk about corporate culture today we talk about change. What would you do if you lost 25% of your population in one day? In three months you can expect replacements for the 25% to arrive at your doorstep. The only complication is that the newbies lack the experience of the folks who left. One more thing. An increasing number in this group will never visit a physical location of the organization, communicating solely online.
Shall we have a conversation about ‘disruption’? What resources would you require to manage the scale of change?
This is the continuous management challenge for colleges and universities. And yet, those on the corporate side often discount the ‘unreality’ of the campus workplace, while those working in academia are suspicious of those in ‘the real world’.
Today is a good day to imagine this scenario as thousands of freshman arrive on campus or sign in to their first online course.
It’s time for business schools to take a look at what’s happening on their campuses and take the lead to cross-pollinate the lessons learned across the great academic – corporate divide.
When we talk about the 25% we are talking students. It doesn’t include the annual turnover in faculty and staff.
How do you manage the expectations of this diverse group that the organization (college) is hesitant to refer to as customer, many of whom have a team of consultants (parents) directing every move? How do you create a culture that is sustained through significant population shifts?
Start with the leaders?
The academic career path that leads to the university ‘C Suite’ rarely includes leadership training. The more enlightened college presidents invite the feedback of consultants, but the majority rely on the belief that they have always been the smartest person in the room and lead accordingly.
The realities of economic viability challenge the most effective leader to balance donor pressures with cultural continuity.
The job description has changed. It’s not just faculty and students anymore. The leadership portfolio may include a multi-million dollar entertainment complex (football), a multi-billion dollar health care campus, major real estate redevelopment and significant political lobbying.
College presidents once occupied a place of influence in the national conversation. They have been replaced by political voices who view universities as the sanctuary of the elite.
University presidents are running cities within cities. They are the guarantors of our civic future with their link to generational and social change.
I have worked in both corporate and academic environments. I am aware of the wall of bias that separate the two worlds. No one benefits from this insularity. Each could gain from the leadership lessons of the other.