Today is the day to #OptOutside, a campaign initiated by the U.S. retailer REI. In contrast to it’s competitors, their stores will remain closed today and they are encouraging all of us to join them and post our outdoor experience on social media.

“REI believes that being outside makes our lives better. That’s why this Black Friday, we’re closing all 143 of our stores and paying our employees to head outside.”

The Friday poem was written by William Wordsworth in 1798, carrying a similar message,”Up! up! my Friend…” and #OptOutside.

THE TABLES TURNED

Up! up! my Friend, and quit your books;
Or surely you’ll grow double:
Up! up! my Friend, and clear your looks;
Why all this toil and trouble?

The sun, above the mountain’s head,
A freshening lustre mellow
Through all the long green fields has spread,
His first sweet evening yellow.

Books! ’tis a dull and endless strife:
Come, hear the woodland linnet,
How sweet his music! on my life,
There’s more of wisdom in it.

And hark! how blithe the throstle sings!
He, too, is no mean preacher:
Come forth into the light of things,
Let Nature be your Teacher.

She has a world of ready wealth,
Our minds and hearts to bless—
Spontaneous wisdom breathed by health,
Truth breathed by cheerfulness.

One impulse from a vernal wood
May teach you more of man,
Of moral evil and of good,
Than all the sages can.

Sweet is the lore which Nature brings;
Our meddling intellect
Mis-shapes the beauteous forms of things:—
We murder to dissect.

Enough of Science and of Art;
Close up those barren leaves;
Come forth, and bring with you a heart
That watches and receives.

William Wordsworth 1798